Nathaniel Ru is bringing healthy food to America. He is doing this with one Sweetgreen location at a time, and people are definitely thanking him for it. There was a time where it was next to impossible to get people to even consider the possibility of eating healthy.
People were adamant about eating what they wanted and doing what they love to do. This has resulted in a nation of obese Americans that wanted an alternative to the extra value size meals that are clogging their arteries.
Nathaniel Ru knew that by creating Sweetgreen he was going to be creating this alternative that consumers needed. He wanted people to have a chance to eat healthy and live a life that was better than the heart attack prone lifestyles that people were embracing in the past.
Now it appears that more people are willing to eat healthy because of Sweetgreen. There is an alternative to fast food in town, and people appear to love this restaurant menu.
Nathaniel has been on a mission to create this type of alternative for people that wanted to eat healthy. This healthy restaurant concept started with his own need. He found it difficult to get this type of restaurant experience because there was nothing around in Georgetown. It would be this dilemma that would actually birth Sweetgreen.
It would become the thing that he look forward to creating because it was not in existence. That is how many great ideas come to mind, and Sweetgreen is another person to add to the list of innovation and comes from a lack thereof.
Sweetgreen is a restaurant that connects with local farmers that are nearby, and this presents people with options to get delectable vegetables from a menu of items that are trendy and amusing.
The names of some of the salads are trending with the millennials. That brings the young crowd into this. Parents are pleased that their children have healthy eating options now. That is what connects the older crowd to Sweetgreen.
There are all types of ways for Nathaniel to market his company, and he has built a large community just by staying connected with many different consumers that were looking for an interesting way to improve their diets. This is certainly one of the best things about a company like Sweetgreen. It gives people a chance to actually make some adjustments to diets.