The digital craze has shifted the marketing field. Technology provides a greater audience, convenience, and greater elasticity of advertisement. However, to succeed in internet advertising, a company must not only be creative but also target customer specific needs, maximize on the available new technologies and avenues, and push boundaries. Social media sites host billions of people around the world; Facebook has over 1.28 billion active users per day. Businesses hope to leverage such sites to increase their market reach by making customized and efficient connections.
Crispin Porter + Bogusky help businesses optimize such sites through top notch campaigns that utilize their creatives, engineers, artists, and technologists. The company endeavors to reach the specific audience, craft the message to the audience’s understanding and inspire the audience to act on the message. CP+B has ten international offices that host diverse teams that have a track record of success.
At the helm of the team is Lori Senecal, the current Chief Executive Officer. Lori Senecal believes in the expert execution of great ideas as such emphasizes individualized, active, and interactive marketing solutions. Since joining CP+B in 2015, she has overseen growth in the company’s reach and talent pool and changes in the digital marketing strategies. Today, the company employees over 900 people globally, up from 250, reports The Drum. CP+B have also provided advertising solutions to global giants such as PayPal. The Agency also bagged the Titanium Grand Prix Award.
Lori Senecal is an excellent leader, game changer, and an innovator. Lori’s efforts have attracted recognition from Ad Age who listed her among the top Women to Watch, 2014 and Agency Executives to watch in 2016, the press and other stakeholders in the advertising industry. She is a recipient of a Quantum Leap Award. Lori developed a TAG ideation for advertising to the young population. Before CP+B, she worked at a global advertising agency where she rose to become CIO and later on President. According to Campaign Live, since 2015, Lori served as the Director of the Advertising Council.
As a beneficiary of mentorship, Lori Senecal participates actively in mentorship programs. She speaks at different conferences including the 3% conference. The conference’s objective is to increase female participation in the creative world through leadership and by enhancing female creativity.
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